Hi, I'm Daniel Medina, and I like to create ad campaigns that capitalize on human motivators and behaviour.
To me, a well-rounded campaign always starts with understanding WHY people do what they do. So why strategy? I took an elective in college called behavioural economics, and it opened my eyes to the psychology of sales. Finding a harmony between psychology and creativity, Ad strategy is the perfect in-between.
I strive to create campaigns that not only sell but create a shift in behaviour.
Feel free to hit me up and say hi at daniel.muere.medina@gmail.com